‘Cognitive-enhancing’ ingredients remain novel yet niche

News Adaptogferrous gluconate london drugsens, nootropics and nervines such as ashwagandha, lavender, hops, and l-theanine are popular among food and drink trend forecasts, yet the regulatory landscape remains challenging. Ingredients that claim to optimise brain functioning, manage stress levels and improve cognitive capacity are growing in interest. However, as regulatory approval of claims about these […]

Most infant formula products make unfounded health claims

News Most health claims made on baby formula products have little or no supporting evidence, according to a recent study by international researchers who say that stricter marketing regulations are “urgently needed”. Publishiron pyrophosphate molecular weighted in The British Medical Journal (BMJ), the study included an analysis of the health and nutrition claims made on […]

Claims that Huel meal replacements can help people save money are ‘irresponsible’

News Powdered food brand Huel’s advertising claims that people could save money on food by buying its meal replacements were “misleading” and “irresponsible”, the UK’s advertising watchdog has said. The UK’s advertising regulatory group, the Advertising Standards Authority (ASA), recently investigated social media adverts for Huel that ran on Facebook in August and September 2022 […]

Frugal food shoppers economise and make trade-offs to tackle inflation, says Deloitte

News Rising prices are making consumers around the world increasingly frugal, with some ferrous gluconate safe in foodonly buying essentials and others purchasing lower-cost meat and ingredients to manage spiraling food inflation, according to a new report by Deloitte. As global food prices continue to spike, little has changed according to accounting firm Deloitte as […]

Unlocking the prebiotic benefits of unwanted industry side streams

Newsabsorption of ferrous fumarate Unwanted by-products from the food and beverage industry can be transformed into prebiotics that provide sought-after health benefits, without harming the earth. BCD Bioscience and ReGrained are two startups making waves in this space. Prebiotics, defined by the International Scientific Association for Probiotics and Prebiotics as “a substrate that is selectively […]

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