News As interest in holistic health grows, consumers are looking for food and drink products thferrous fumarate 210mg dailyat help them feel good, both physically and emotionally – but what does such a product look like? Mike Hughes, head of research at FMCG Gurus, shares some insights. According to FMCG Gurus’ data, consumers remain committed […]
Affordability, indulgence, and health: Top trends for 2023 [Interview]
News Consumers want affordable alternatives that offer the same great taste and health benefits as their favourite products. Brands that can deliver on this will dominate in 2023, according to Mintel.In the food and beverage space, consumers are key in driving innovation, pushing brands to come up with new, innovative products that reflect their changing […]
Quorn and Nature’s Fynd among founding members of the Fungi Protein Association
News Global fungi protein manufacturers have formed the Fungi Protein Association (FPA), a trade body that promotes fungi as a sustainable protein in public policy and conducts consumer research on the ingredient. The group, which also pushes for production of more sustainable, fungi-based protein alternatives, includes founding members ENOUGH, Nature’s Fynd, Mycorena, MyForest Foods, Bosque […]
Healthy food interest continues despite rising prices
News Deloitte insights show that consumers are willing to pay a premium for food linked to health and wellness even though cost concerns are growing. In its latest insights into consumer spending habits in food and beverages, professional services company Deloitte highlights how food as medicine continues to resonate with consumers. Its popularity remains even […]
Healthy Heights product expansion highlights demand for nutritious kids’ food
News US retail giant Walmart has expanded the Healthy Heights KidzProtein food range, highlighting growing global consumer demand for “nutritious, tasty, and scientifically-backed” food for children, it says. The extension to the agreement will see Healthy Heights KidzProtein range of nutritional shakes available at 400 of Walmart’s stores across the United States as well as […]
Consumer interest in food safety in Europe falls
News The extent to which European consumers are engaged with food safety has decreased in recent years, nevertheless it remains a topic of personal interest for one in seven, the results of a recent EU Barometer on food safety shows. When it comes to making purchasing decisions about food, food safety is the third most […]
Phytaphix harnesses phytonutrient power to deliver all-natural immune support
News Founded by a doctor, supplement brand Phytaphix uses food ingredients for whole food nutrition, such as matcha tea, mushroom, and elderberry, rather than isolated chemicals. The products, which use ingredients such as Japanese matcha green tea, Irish mushroom, and elderberry powderferrous fumarate and folic acid tablets meaning in hindis, were already available online prior […]
Ice cream innovation draws on health and wellness trend
News Manufacturers are formulating ice cream ranges with probiotics, protein, and plant-based ingredients to appeal to growing health and wellness demand. Ice cream products are diversifying in the remaining months of 2022.Digestive health claims are proving a prominent feature on ice cream packaging labels, data analytics firm IRI says in its latest dairy insights. Manufacturers […]
Deloitte report outlines future challenges of plant-based meat sector
News After years of growth, positive press and some brave predictions, the alternative meat category is suffering from falling sales and consumer apathy, according to a recent report by Deloitte. The report also discusses a ‘limited’ addressable market, consumer unwillingness to pay a price premium, and questionable health benefits, as reasons for the current inertia.“Plant-based […]
Red Bull’s ex-head of marketing shares strategies for social branding success [Interview]
News Ex-head of marketing at Red Bull Europe and current CEO of energy drink TENZING, Huib van Bockel, shares his top tips for cutting through the marketing noise and creating a socially relevant brand. Nature-lover and outdoor sports fan, Huib Van Bockel was chief marketing officer for Europe at energy drink giant Red Bull for […]