Nothing Bundt Pop-TartsNothing Bundt Cakes is joining with Pop-Tarts to bring the popular breakfast staple into cakes.The specialty cake maker is creating a Frosted Strawberry Pop-Tarts flavor that will be available through September 1, while supplies last, at the brand’s 600-plus bakeries nationwide.The personal-sized cake is crowned with signature cream cheese frosting and then topped […]
RXBar founder ‘betting everything on protein’ with new venture
With his new food-tech startup David, RXBar founder Peter Rahal says he is betting everything on the growth of protein-fueled foods.Last week, the new brand David announced it raised $10 million led by Rahal along with the backing of Valor Siren Ventures, physician Peter Attia and wellness podcaster Andrew Huberman. The brand is going to launch […]
How a Swedish company plans to dominate better-for-you snacking
Niclas Luthman has been an entrepreneur all his career and frequently needed a quick meal or snack on the go.“I was always going from one meeting to the next, always on the go, and so I was eating a lot of energy bars. I thought I was pretty healthy, you know I would exercise a […]
Harken Sweets brings more superfood candy bars to the public in big retail push
In 2022, Katie Lefkowitz turned something daunting into a business idea. The Snickers fanatic reimagined her love of confection after a 2018 medical diagnosis forced her to cut back on sweets.“It put my world upside down,” she said in an interview with Food Dive.Now, six years later, Lefkowitz’s candy bar brand Harken Sweets is available in retail […]
Ingredients in Focus: Maple water
It’s been a decade since the first “maple water” beverages made their debut in the U.S. market, including the still-popular DRINKmaple. But recently, there’s been a surge in potential for the product, as maple gains favor as an ingredient, along with new fixes for hydration.Maple water, which contains minerals and electrolytes yet only a few […]
Buckwheat in your ice cream? Quinoa in your milk? Sustainable grains emerge as a star ingredient
Grains such as quinoa, farro and buckwheat have long been touted by nutrition experts for their high fiber, protein content and abundant omega-3 fatty acids. They are also a darling of the regenerative agriculture space, growing in harsh conditions with minimal water and fertilizer inputs. Now, these grains are increasingly being incorporated into indulgent products such as […]
Leftovers: Bisquick heads to the fair | Welch’s goes sugar free
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.With fair season in full swing […]
Tasty Bite rides the spice wave as its Indian cuisine hits its stride
Tasty Bite has a bold claim for the fast-growing Indian cuisine market. It’s a “springboard” for a growing wave of consumers turning to the trendy food for the first time.The brand, which launched in the U.S. in 1995 with five entrees, has expanded to include dozens of products — including tikka masala packets, butter chicken […]
Barry Callebaut names new president for its North America operations
Chen heme iron vs ferrous gluconatejoins a chocolate ingredients supplier that has spent several years of research delving into cocoa, determining flavor profiles and figuring out which fruits were optimal for which applications. At the same time, the company has seen major change within its executive ranks and turmoil within the coca and chocolate space. While […]
Why egg prices are becoming expensive again
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