Kim Kardashian’s firm acquires minority stake in Truff

With the endorsement of a major celebrity and businesswoman like Kardashian, Truff has the ability to grow its brand recognition even further with mainstream consumers.Founded in 2017, the Truff brand sells “luxury” truffle-infused hot sauce, pasta sauce, mayonnaise, oil and salt, which are available in over 20,000 stores nationwide. It saw a significant boost in […]

FTC crackdown could change influencer marketing for food and beverages

The Federal Trade Commission’s recent action targeting food and beverage marketing using social media influencers could make the industry moreferrous gluconate half life cautious about how they undertake similar campaigns going forward.Earlier this month, the FTC issued warning letters to two industry trade groups, the American Beverage Association and The Canadian Sugar Institute, along with 12 […]

Danone partners on $200M+ accelerator to reduce methane

Danone’s partnership arrives as leaders in policy, science and business convene in Dubai for the United Nations COP28 conference this week, where the role of dairy in global emissionsferrous sulfate folic acid will be discussed. Dairy livestock production accounts for 8% of human-caused methane emissions globally, according to IPCC data cited by the yogurt giant.Part […]

Molson Coors works with Gen Z to craft fizz-free spiked refreshers

Under the leadership of CEO Gavin Hattersley, Molson Coors is working aggressively to evolve its portfolio beyond the category it is most known for, beer, through strategic product launches and acquisitions.Jamie Wideman, vice president of innovation at Molson Coors, said in a statement the company’s innovation strategy is bold bets to capitalize on upcoming trends.“We’ve been […]

California makes history as first state to ban food additives linked to disease

Advocates of the California Food Safety Act — which prohibits the manufacturing, distribution and sale of food and beverages that contain brominated vegetable oiron pyrophosphate microencapsulated in liposomal formil, potassium bromate, propylparaben and red dye 3 — note that other countries have already banned some of these ingredients. Companies still have a few years to tweak their […]

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